A few weeks ago Twitter announced that it would be bringing additional ?Promoted Products? to the iOS and Android mobile platform, specifically Promoted Accounts and Promoted Tweets. At the time, Promoted Tweets were only being served to a small number of users from brands they fellow. Today, Twitter is announcing a broader roll out with more targeting options for advertisers. Promoted Tweets on mobile appear both in the timeline and within search. When in the timeline, the tweets show up like any other, are not ?stuck? at the top of the screen like they do in search. As new tweets roll in, the Promoted Tweet will fall off the page. In search, the Promoted Tweet appears at the top of the screen. Users can also swipe to remove the Tweet.
Wednesday, March 21, 2012
Twitter Expands Promoted Tweets On Mobile; Will Allow Brands To Target By Interest, Device
A few weeks ago Twitter announced that it would be bringing additional ?Promoted Products? to the iOS and Android mobile platform, specifically Promoted Accounts and Promoted Tweets. At the time, Promoted Tweets were only being served to a small number of users from brands they fellow. Today, Twitter is announcing a broader roll out with more targeting options for advertisers. Promoted Tweets on mobile appear both in the timeline and within search. When in the timeline, the tweets show up like any other, are not ?stuck? at the top of the screen like they do in search. As new tweets roll in, the Promoted Tweet will fall off the page. In search, the Promoted Tweet appears at the top of the screen. Users can also swipe to remove the Tweet.
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