Looks like the final frame has been reached for Joost, the online video service originally started by Skype founders Niklas Zennstrom and Janus Friis and then eventually sold to the Adconion Media Group: Adconion today announced that it would fold in and rebrand Joost Media into smartclip, a video advertising company that it bought in November 2011. The company says it is making the move in order to better serve the U.S. market, where it is now launching services, and presumably believes that using one brand is stronger than using two.
Wednesday, May 9, 2012
Final Nail In The Joost Coffin: Adconion Rebrands, Folds Video Service Into Smartclip
Looks like the final frame has been reached for Joost, the online video service originally started by Skype founders Niklas Zennstrom and Janus Friis and then eventually sold to the Adconion Media Group: Adconion today announced that it would fold in and rebrand Joost Media into smartclip, a video advertising company that it bought in November 2011. The company says it is making the move in order to better serve the U.S. market, where it is now launching services, and presumably believes that using one brand is stronger than using two.
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