Filed under: New York Auto Show, Classics, Chevrolet, Design/Style
The 2014 Chevrolet Impala just made its debut at the New York Auto Show, and stuck there on its vaguely-Hofmeister-esque C-Pillar is a new version of the classic Impala mascot. The gracefully leaping African antelope is a little smoother and more rounded, but still the well-established icon it's been since its 1958 introduction. It may seem a small detail, but changing a long-established bit of iconography is tricky. Designers must carefully balance any tweaking against recognizeability and consumer goodwill.
"We kept the stylized interpretation of the animal, and made the impala more muscular. We also added defined edges, to give the impala a sleek form and make it look like it was running fast" says Joan Kallio, lead creative designer for Chevrolet global badging, and the latest version of this chrome animal glyph is surely smoothed and stylized compared to the squiggly 1958 original. If the car is as successfully refined as its logo, the new Impala will do fine. Check out the press release after the jump.
Continue reading The Chevrolet Impala mascot over the years
The Chevrolet Impala mascot over the years originally appeared on Autoblog on Sat, 14 Apr 2012 12:00:00 EST. Please see our terms for use of feeds.
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